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Beyond the Game: The Power of Sports Journalism and Promotion

2:10 PM – Jr. Ballroom East (CUB 210)

Session Details

In this panel, communication experts will share their game-changing strategies and success stories of elevating athletes and sports brands. Panelists will discuss how we connect with sports and how they have blended innovation, creativity, and storytelling to shape the landscape of sports communication.

Panel Moderator

Meet the Panelists

Kristi Ellefson

Kristi Ellefson

Marketing Communications and Foundation Manager at WaFd Bank
Sarah Kneller

Sarah Kneller

Co-Founder and Chief Experience Officer at August Interactive
Megan Martinez

Megan Martinez

Social Producer for the Seattle Seahawks

April 1-2, 2025

Washington State University, Pullman, WA

Experience the insight and inspiration from Symposium 49. Rewatch keynote addresses and panels featuring distinguished speakers and honorees on our YouTube channel.