Communication That Builds Brands & Drives Sports Forward

Session Details

This dynamic discussion will explore how strategic communication shapes the future of sports beyond the playing field.  The panel will dive into the power of storytelling, media relations, and brand development in elevating athletes, teams, and events. Attendees will gain insights into how collaboration between these roles creates lasting fan engagement, strengthens community ties, and drives growth in the sports industry.

Panel Moderator

Kristi Ellefson

Marketing Communications and Foundation Manager
WaFd Bank

Member: Murrow Professional Advisory Board

Learn More