Authenticity, Accuracy, & Algorithms: PR in the Digital Era

Session Details

This panel explores why authenticity and accuracy remain essential in public relations, even as digital communication is increasingly shaped by algorithms. By addressing topics such as AI-generated content, the ways platforms determine what people see, and the spread of misinformation, speakers will examine the influence of new technologies on trust, identity, and audience engagement.

Panel Moderator

Michelle Galey

Assistant Professor
Professor of Practice

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